Case Study & Results
Explore detailed case studies showcasing strategies, creative approaches, and measurable results that highlight the value delivered to clients.
ORA Group - Andsons Malaysia
From unsustainable marketing spend to efficient scaling & sustainable growth in Malaysia’s D2C health market.
- 2.3× new user revenue growth with 2.1× growth in new customers
- 52% reduction in Marketing Efficiency Ratio (MER), bringing Cost-to-Income Ratio (CIR) down from 130+ to ~44%
- 1.8× increase in Facebook purchases, 1.5× in Google, and 60% lower cost per first-time purchase (CPP)
ORA Group - Andsons Singapore
From skyrocketing ad costs to doubling purchase growth with 72% leaner budget in one year.
- 56% reduction in marketing spend, from USD 118K to 49K, while new user revenue still grew by ~12%
- 51% drop in cost per acquisition (CPA), from USD 309 to ~USD 151 over 10 months
- 2× increase in Facebook purchases and 1.9× in Google, with RoAS improving to 1.25 on Facebook and 1.44 on Google
ORA Group - OVA Singapore
From heavy acquisition costs to scalable category expansion & efficient growth across verticals.
- 64% reduction in Facebook cost per purchase (CPP) — from USD 146 to USD 53, and Google CPP from USD 57 to USD 26
- Brand CAC down by 30% overall, while new customer CIR improved by 51%, from ~200% to ~140%
- Launched new categories (PD, SH, WL) — WL hit USD 10K new revenue in 2 months (ROI >210%), PD hit USD 6K in 4 months (ROI >240%)
Fantain Sports - Fantasy Gaming
From zero to multi-million user scale in a competitive fantasy gaming market.
- 1.98 million paying users acquired at a CAC of USD 2.50
- Signup-to-purchase conversion rate improved from 15% → 22%
- Repeat revenue growth of 10% MoM, with better retention and lifecycle optimisation
Fanfight - Fantasy Gaming
Scaling users 2.7× and slashing CAC by 35% while expanding acquisition channels.
- New user growth from ~2M → 5.4M (2.7× scale)
- CAC reduced by 35%, from $12 to ~$7.8
- Daily acquisition volume in peak times scaled: Meta ads uplift from 3.5K → 10K new users; affiliate signups from 10K → 35K at a CAC of $1
Real11 - Fantasy Gaming
Revamped campaign architecture, doubled spend, and unlocked multichannel growth in just 2 months.
- Monthly ad spend scaled from USD 48K → 100K, while maintaining efficient acquisition metrics
- Channel mix expanded from 3 → 8, enabling broader reach and diversified traffic sources
- User acquisition and revenue growth surged via structured campaign funnels (TOFU → MOFU → BOFU)
Intellect – Mental Health Clinic & Telehealth (Singapore)
From poor lead quality and rising CPLs to a sustainable growth engine delivering 6xinte ROI.
- ARR scaled from ~USD 90K → ~USD 560K within 12 months
- CAC reduced by 30–50% through disciplined restructuring of Google Ads, Meta, and channel split
- Lead quality improved significantly, driving higher conversion rates and repeat session retention