Intellect – Mental Health Clinic & Telehealth (Singapore)

Scaled Intellect’s clinic and telehealth business by rebuilding acquisition funnels, improving lead quality, lowering CAC, and driving ARR growth from USD 90K to 560K within 12 months.

Overview

When I partnered with Intellect, one of Asia’s leading mental health companies, they were facing a common challenge: strong demand but broken growth mechanics.

  • Clinic: High CPLs and poor lead quality meant rising costs with weak conversion.
  • Telehealth: Growing app installs but low conversion into paid sessions.

In 12 months, I re-engineered both funnels. For the Clinic, I built a marketing system that scaled ARR from ~USD 90K → ~USD 560K with 30–50% lower CAC. For Telehealth, I rebuilt the acquisition funnel, improving first-session conversion and retention while scaling installs efficiently.

The Challenge

Clinic

  • Lead quality was poor despite high lead volume.
  • Google and Meta campaigns were fragmented and inefficient.
  • CPLs and CAC were rising with no clear link to booked sessions.
  • No unified measurement across lead → booking → session.

Telehealth

  • Campaigns focused on install volume rather than economics.
  • High drop-offs from install → account creation → first session.
  • Messaging was generic, not tuned to privacy or stigma-sensitive users.

No structured re-engagement flows for repeat sessions.

My Approach

Clinic Growth Engine

  • Rebuilt Google Ads (Search, Performance Max, Video) around intent tiers and unit economics.
  • Designed a Meta Ads funnel (TOFU → MOFU → BOFU) with clear exclusions and retargeting.
  • Created a tracking pipeline: ad → CRM → booked session → rebooking.
  • Shifted optimisation from lead volume → cost per booked session and CAC.
  • Partnered with ops to ensure marketing aligned with therapist utilisation.

Telehealth Funnel Optimisation

  • Refocused campaigns from installs → first-session ROAS cohorts.
  • Tested privacy and stigma-safe messaging to attract first-time therapy users.
  • Built structured funnels for Install → Signup → First Session → Rebooking.
  • Improved in-app event tracking for GA4 + server-side GTM to optimise campaigns by true session value.
  • Introduced re-engagement and retargeting flows to increase repeat usage.

CRO & Testing Discipline (Across Both)

  • Weekly A/B testing sprints for creatives, copy, and funnels.
  • Landing page optimisations to reduce drop-offs.
  • Retention-focused remarketing, moving beyond just acquisition.

The Results

Clinic (In-Person Therapy & Assessments)

  • ARR scaled from ~USD 90K → ~USD 560K in 12 months.
  • CAC dropped by 30–50%, improving ROI significantly.
  • Lead quality improved, raising booked session conversion rates.
  • Rebooking retention lifted LTV, achieving 6× LTV:CAC payback.

Telehealth (App + Online Therapy)

  • App installs scaled efficiently with lower CAC.
  • First-session conversion improved, cutting wasted acquisition spend.
  • Repeat sessions increased, improving retention and revenue per user.
  • Funnels optimised to true economic outcomes, not vanity metrics.

Why This Matters

This case study showcases my ability to:

  • Engineer growth systems across different business models (high-ticket clinical vs scale-driven app).
  • Apply performance marketing discipline in Google Ads, Meta Ads, and multichannel funnels.
  • Build measurement pipelines that connect marketing to revenue and retention.
  • Execute CRO and lifecycle strategies that transform acquisition into sustainable growth.

I don’t just run ads. I build marketing engines that drive real business outcomes.

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